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Real Estate Website Features

Real Estate Website Features

An IMI real estate web solution provides a very powerful, dynamic, and affordable website solution for real estate agents and brokers. At IMI Software we believe that to have an effective online presence your web solution should include a combination of a professional and sophisticated design, powerful website features, search engine optimization services, website analytics, and social media integration. These components provide a comprehensive website solution that enables you to reach a broader audience and generate quality leads.

Below, you will find descriptions of the many features offered with our real estate websites. If you have any questions please do not hesitate to contact us at any time.

EXCLUSIVE LISTINGS DATABASE

Organize, manage, maintain and showcase all of your listings with a powerful easy to use listings management tool. Create search engine optimized and indexable pages for each of your real estate listings.
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EMBED ONLINE VIDEOS

Online videos have now become the hottest tool for marketing properties. Embed videos of your listings entered into your property listings database.
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BRS/IDX INTEGRATED SEARCH

Include integrated BRS/IDX property search functionality. Allow your users to search all real estate listing listed with your local Multiple Listing Service.
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INTEGRATED BLOGGING PLATFORM

IMI real estate websites include a powerful blogging platform which provides the functionality needed to write, publish, and syndicate blogs directly on your website. Our blogging platform includes many advanced features.
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AGENT PAGES

We provide a flexible way for you to provide a complete directory of your agents and individual agent pages with references to their individual blogs and listings.
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FEATURED PROPERTIES DISPLAY

There are a number of Featured Property display options that can be implemented throughout your website to showcase your listings to your site visitors.

EMAIL NEWSLETTERS

Email Newsletters functionality is included providing you the ability to easily communicate with your registered users via email directly from your website.
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USER REGISTRATION AND SECURITY

Our websites come with a complete user membership and profile system and robust security framework allowing you to secure individual pages and content.
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SEO and ANALYTICS

Search Engine Optimization and Website Analytics is an important aspect of any website. We use the latest on-page SEO techiniques, submit your sitemap, and set-up web analytics accounts for you.
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TRAINING RESOURCES

Over time we will be expanding our training resources providing access to a training library.
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CUSTOMER SUPPORT

Every IMI Real Estate Website client has access to IMI Software live support (M-F 9-5).
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HOSTING

1 GB of server space, email address for every agent and as many as you need for your business or office, and site and feature upgrades when available.

SOCIAL MEDIA INTEGRATION

Your website will include a number of social media tools to help you publish and share your content and real estate listings easily with your site visitors and on social networking sites such as Facebook and Twitter.
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LISTING SYNDICATION

Automatically publish each of your new rela estate listings to various social networks. RSS Syndication is also provided allowing anyone to subscribe to your listings.
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MLS TOOLS AND CONTENT

Your MLS subscription includes many additional tools and content that we can seemlessly integrate into your website.
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NEWS AND ANNOUNCEMENTS

Share your latest news and announcements, including new listings and open houses with your site visitors and auto publish them to your Facebook page and Twitter account.
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EVENTS CALENDAR

Share scheduled events with your site vistiors and auto publish them to your Facebook page and Twitter account.
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LEAD GENERATION / CONTACT FORMS

Provide your users with easy to use email contact forms tailored to a specific category, such as buyers, sellers and renters.
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DOCUMENT LIBRARIES

Store your documents in the cloud. A document library is included which provides the functionality of providing secured or unsecured downloadable documents accessible from anywhere you or your clients have internet access.
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QR CODE SUPPORT

You can use QR ("Quick Response") Codes for your print advertising providing mobile device users easy and quick access to property listings featured on your website.

FLEXIBLE DESIGN

We provide elegant and sophisticated web designs communicating warmth and professionalism. We can customize color patterns to match your color themes. You can review our design options on our design page.

CONTENT MANAGEMENT

An IMI Real Estate Website is a Content Management System allowing you to be in control of your own content via the browser based management console.
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ADD-ON COMPONENTS

You can easily add more advanced functionality to your IMI real estate website solution. We offer many powerful add on components. Please contact us for more information.
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AND MUCH MORE...

IMI Software also provides custom web design and development services. There are many additional components that can be added to any website, including our real estate websites. Please contact us for more information.
"We couldn't be happier with our new website. IMI Software provided us with the tools we need to showcase, manage and have total control over our property listings. The BRS/IDX search features are excellent and the search features included with the property listings module are incredibly flexible. We are able to interact with our site visitors through our blogs, event listings, news and announcements and our community forums. We love how our new listings, blogs, events and news are automatically posted to our Twitter account and Facebook page. In addition to all that, the site looks fantastic."
Lucy Verdeschi
Verdeschi Realty
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BRS/IDX INTEGRATED SEARCH

BRS/IDX INTEGRATED SEARCH
We can either seemlessly integrate the BRS Search Engine with your website or provide you with our custom BRS/IDX search feature.

Advanced Search functionality is provided allowing your site visitors to narrow their property search using multiple search criteria. In addition to advanced search capabilities, a quick search form can be displayed on your home page providing easy access to property listing search functionality using common search criteria.

CONTENT MANAGEMENT

CONTENT MANAGEMENT
An IMI Real Estate Website is a robust and powerful Content Management System allowing you to be in control of your own content via the browser based management console. You will have administrator permissions to your site allowing you to dynamically modify your content via an easy to use WYSIWYG (What You See Is What You Get) editor. This allows you to dynamically create rich text using familiar text editor functions found in many common word processing applications.

MLS TOOLS AND CONTENT

MLS TOOLS AND CONTENT
Along with your MLS subscription you are provided access to many additional tools and content that can be integrated into your site.

Features such as Neighborhood Profiles and School Statistics, Financial Calculators, Sold Property Search, RealPing's Click-To-Talk, Inman News, Common Real Estate Questions, Real Estate Glossary, Consumer Info Videos and more. We can integrate some or all of these features into your site.

You MLSLI account also entitles you to ListHub, a fee syndication service so you can submit your listings to dozens of online real estate search engine and marketing websites. You are also entitled to a free service from ListingBook, a CRM application connecting clients and agents.

*Please note that these services and tools are available through your MLSLI subscription. These are not IMI Software tools and services and are subject to change at any time. IMI Software, Inc. make no guarantees or warranties of their availability or accuracy of the information provided.

USER REGISTRATION AND SECURITY

USER REGISTRATION AND SECURITY
IMI RealtySites comes with a complete user membership and profile system and robust security framework. You can define custom registration properties, maintain your security roles and secure pages and content on your site. You are also able to create secure document libraries, define which users can create blogs, add announcements, schedule events or just simply control user access to various content. This is a very powerful feature that enables you to create secure locations and content for brokers, agents, registered users and anonymous users. All registered users can also send private messages via the internal messaging framework.

PROPERTY LISTINGS MANAGEMENT

PROPERTY LISTINGS MANAGEMENT
The Exclusive Listings Database is a powerful tool providing extensive functionality to create, manage and showcase your listings in your own private database.
  • Search Engine Optimized pages for each of your real estate listings.
  • Create an unlimited number of property types and sub-types so you can categorize and archive your properties exactly as you would like.
  • Flexible featured property options.
  • User search functionality allowing flexible and extensive search features including searching by keyword.
  • Define and customize property fields
  • Google Maps integration and unlimited photos.
  • Create and maintain multiple brokers and agents.
  • Assign multiple agents to broker.
  • Assign listings to specific brokers and agents.
  • Property moderation and publishing so brokers can review, approve and publish listings entered by agents.
  • Integrate into your Agent Pages so each agent can showcase their own listings.
  • RSS Syndication so you can dynamically send your featured listings via twitter, Facebook or any number social networking channels.
  • If applicable, any new entries get automaticall published to your Facebook Fan Page and Twitter account.
  • And Much, Much More...

Please contact IMI Software to discuss the many features and advantages of this powerful component.

INTEGRATED BLOGGING PLATFORM

INTEGRATED BLOGGING PLATFORM
IMI Software real estate websites includes a powerful blogging platform which provides the functionality needed to write, publish, and syndicate optimized content directly on your website. This gives you the ability to extend your reach by publishing your own articles related to topics of your choice. You can provide valuable information to your site visitors about the real estate market, discuss specific properties, highlight open houses or discuss anything of your choosing. Blogs are a great way to provide fresh content which is an important component of Search Engine Optimization (SEO).

The blog includes integrated security, search capabilities, moderated user commenting, social bookmarking, blog archiving, attachments, comment email notifications, meta information, tags, workflow management, publish and expiry dates, multiple pages, and syndication. You can also add an image gallery, attach documents, and reference external or internal urls for each blog you write. It also functions as an RSS reader providing the functionality to subscribe to external feeds. Each agent can have his or her own blog and if the agent has a dedicated agent page, a list of their latest blogs titles can be displayed on their agent page.

In addition, we will set up a url shortening account for you so you can feed your blog to your Twitter and Facebook page using a shortened url. We can also configure your blog to automatically post to your Facebook page and Twitter account.

*Twitter and Facebook are registered trademarks of their respective companies and are not affiliated with IMI Software, Inc. in any way.

AGENT PAGES

AGENT PAGES
IMI RealtySites includes a flexible way for you to provide a complete directory of your agents and individual agent pages.

A company directory is included where you can list all your agents with their contact information.

In addition you can provide each agent his or her own dedicated web page. Each page can contain any content that you would like such as a photo, biography, contact information, a list of exclusive or recently sold properties (if using the Listing Management database). If you are using the integrated blog module, and the agent has published blogs, a list of the latest blog entries can be displayed on the agent's page as well.

NEWS AND ANNOUNCEMENTS

NEWS AND ANNOUNCEMENTS
You may use the news and announcements module to post important information to your site visitors. You may use this as a way to highlight listings, advertise events, highlight recently sold properties, display press releases or any other information you would like to communicate.

The news and announcements module includes integrated security, search capabilities, moderated user commenting, social bookmarking and article archiving.

In addition, we will set up a bit.ly url shortening account for you so you can feed your news and announcements to your Twitter and Facebook page using a shortened url.

The News and Announcements module includes all of the same features as the blog module.

*Twitter and Facebook are registered trademarks of their respective companies and are not affiliated with IMI Software, Inc. in any way.

EVENTS CALENDAR

EVENTS CALENDAR
The event calendar provides you with the ability to schedule events and have them displayed in a dynamic calendar view. Users can choose to view events in monthly, weekly or daily formats. Recurring events, priority levels, email reminders, and detailed descriptions are just some of the many features of the events calendar.

In addition, we will set up a bit.ly url shortening account for you so you can feed your events to your Twitter and Facebook page using a shortened url.

*Twitter and Facebook are registered trademarks of their respective companies and are not affiliated with IMI Software, Inc. in any way.

DOCUMENT LIBRARIES

DOCUMENT LIBRARIES
Store your documents in the cloud and provide access to your staff and your clients from anywhere they have access to the internet. IMI real estate websites include document libraries providing you with the flexibility of exposing secured, downloadable documents to the public, register users, internal staff or any combination.

We offer a more robust enterprise document management solution as an add-on component. Features of the add-on document management module include folder and file level security, version control, document logs, document meta data, full text search functionality, document moderation and approval, document locking and email notifications, and more.

*Please note that additional fees will apply for the add-on document management functionality.

VIDEO GALLERY

VIDEO GALLERY
Easily add videos to your website. Videos can either be linked from external sources such as YouTube or hosted internally. Videos can easily be integrated into your content or displayed on a dedicated video page in a table format.

We offer a more robust Video Gallery and Management module as an add on. Features include video categories, user comments, subscription options, video level security, rich text video descriptions, featured videos, commercial and advertisement integration, video series creation and much more. This is a great way to showcase your featured properties or communicate information via video to your clients in an elegant and powerful way while providing you with all the necessary management tools to take full control of your video library.

LEAD GENERATION / CONTACT FORMS

LEAD GENERATION / CONTACT FORMS
Provide users with easy to use email contact forms tailored to a specific category, such as buyers, sellers, and renters.

IMI RealtySites includes up to 5 email contact forms, with the option of expanding if needed. During setup you can define which fields you would like to include on your contact forms. This enables you to collect relevant information from prospective clients related to a specific area of interest.

EMAIL NEWSLETTERS

EMAIL NEWSLETTERS
Email Newsletters functionality is included providing you the ability to easily communicate with your registered users via email directly from your website. Provide updates, new listings, event information, or any information that you would like to communicate. You can send emails to specific security roles as well as add attachments.

IMI Software provides a more advanced and robust bulk email management tool as an add-on component. Features include advanced campaign management, automatic unsubscribed lists, importing of external email listings, ability to track email statistics, and much more. You will be able to gain insight into the effectiveness and reach of your email newsletter campaigns.

SEO and ANALYTICS

SEO and ANALYTICS
IMI Software uses the latest white-hat, on-page SEO techiniques to enable your site to be effectivley indexed by search engines. We will submit and verify your site to Google, Bing and Yahoo! We will configure Google Analytics, Google Webmaster Tools, Bing Webmaster Tools and Yahoo! Site Explorer accounts for you. You will have comprehensive website analytics and social bookmarking anayltics accounts providing you with detail of your site activity and details of how your site is being sharing within the social networks. We will also submit your site to the Google, Bing, and Yahoo! local business listings services.

There are many aspects of SEO that we can explain and help you leverage to expand your reach on the web. For a more details about the Search Engine Optimization features and services we include with our websites please visit our SEO and Analytics page.

SOCIAL MEDIA INTEGRATION

SOCIAL MEDIA INTEGRATION
Your website should serve as a communication hub, or focal point in your online communication. Our real estate websites provide you with many tools to create unique and compelling content and facilitate the online distribution and sharing of information. Blogs, News and Announcements, Event Calendars, Listing Database, Content and Listings Syndication, a Facebook Fan Page and Twitter account, automatic posting to your Facebook Fan Page and Twitter account, and social bookmarking toolbars all provide you with a technology solution to implement a social media strategy.

RSS syndication provides users with the ability to subscribe to your blogs, events, news and announcements, and your property listings. We will also configure these components to auto publish to your Facebook page and Twitter account. This is a great way to generate new leads by reaching a broader audience and creating quality back links to your site, ultimately resulting in expanded visibility by search engines and a better page rank - thus more site traffic.

The Blog and News and Announcements components also serve as an RSS Reader allowing you to subscribe to external feeds. This is a great way to regularly receive fresh content and auto-publish that content on your site and auto post it to your Facebook Fan Page, and your Twitter account.

Please note that RSS syndication of your property listings is only available if you are using the Property Listings Management component.
*Twitter and Facebook are registered trademarks of their respective companies and are not affiliated with IMI Software, Inc. in any way.
*RSS syndication and auto posting your property listings require the use of the included Listings Management database which is private to your site.

ADD-ON COMPONENTS

ADD-ON COMPONENTS
The following add-on components are available on any IMI Software Real Estate Website. However, we can provide many additional features that aren't provided on this list. If you have any specific functionality that you would like to add to your website please contact us via <a href="/Home/Contact-Us.aspx">email</a> or call <strong>(516) 422-5601</strong>.  Please note that any add-on features will require additional fees.

Document Management

If you have extensive document management needs we offer an advanced document management solution. This add on provides you with powerful document management features such as folder and document level security, version control, document logs, document meta data, full search functionality, document moderation and approval, document locking and email notifications. A management console is provided allowing you to have full control over your folder structure. You are able to control which security roles have access to view, manage and moderate folders and documents. This is a full featured, enterprise level document management solution that will enhance the communication, collaboration and sharing of documents.

Bulk Email

IMI Software provides a more advanced and robust bulk email management tool as an add-on component providing you the functionality to manage your own bulk email campaigns. Features include advanced campaign management, automatic unsubscribed lists, importing of external email listings, ability to track email statistics, and much more. You will be able to gain insight into the effectiveness and reach of your email newsletter campaigns.

Community Forums

IMI Software can include a very powerful forum platform integrated into your website providing the necessary functionality to build a user community that interacts with you and with each other. Features include a points and rewards system, advanced profile and private messaging options, themes, sub forums, post previews, digest e-mail notifications, RSS Syndication, email notifications, powerful search functionality, integrated banner advertising and more.

Your forums can focus on any topics of your choosing. This is a great and effective way to provide dynamic content to your site visitors. Your forums can evolve into a content rich information resource for general real estate topics, featured properties discussions, neighborhood discussions, events, or whatever topics you would like to include. You can configure the forums for moderation so you can approve or reject posts.

Vendor Management and Banner Advertising

The vendor management and banner advertising capabilities provide you the ability to create and manage vendor accounts and pages. You then can add banners related to those vendors. This is a great way to highlight partnerships or provide and maintain advertising space on your site.

Video Gallery and Management

We offer a more robust Video Gallery and Management module as an add on. Features include video categories, user comments, subscription options, video level security, rich text video descriptions, featured videos, commercial and advertisement integration, video series creation and much more. This is a great way to showcase your featured properties or communicate information via video to your clients in an elegant and powerful way while providing you with all the necessary management tools to take full control of your video library. This component functions very similar to YouTube.

CUSTOMER SUPPORT

CUSTOMER SUPPORT
Support is available Monday through Friday from 9AM to 5PM. Users also have access to our online support desk as well as the community support forum. These resources provide interactive support options whereby the user can track the status of support requests and communicate directly with both IMI Support Staff and the user community.

TRAINING RESOURCES

TRAINING RESOURCES
All IMI clients will have access to our training resources. We will be expanding our training resources to include online training videos, webinars and acces to an online knowledge base. In addition, there is a dedicated forum for user support. This enables our user community to learn from each other as well as the IMI Support staff. Please note that we are currently working to complie our training library and we will release training segments as they become available.

LISTING SYNDICATION

LISTING SYNDICATION
RSS syndication provides users with the ability to subscribe to your listings, blogs, events, and news and announcements. We will also configure your new listings, blogs, events, and news and announcements to auto publish to your Facebook page and Twitter account. This is a great way to generate new leads by reaching a broader audience and creating quality back links to your site, ultimately resulting in expanded visibility by search engines and a better page rank - thus more site traffic.

Please note that RSS syndication of your property listings is only available if you are using the Property Listings Management component.
*Twitter and Facebook are registered trademarks of their respective companies and are not affiliated with IMI Software, Inc. in any way.

VIDEO

VIDEO
Online videos have become the hottest tool for marketing properties. Showcase your properties by including videos with your listing details. Provide your visitors more than just the typical property photos and description.  Not only does this provide a powerful marketing tool for your listings, but it also provides a chance for you to sell yourself as an agent or broker. You can show off your personality and give potential clients a sense of who you are.

This feature is included with our Property Listings Database. It's as simple as selecting the video source (Facebook, Google Video, YouTube) from a drop down list, then providing the Video ID. The rest takes care of itself.

You can see an example of an embedded property video on www.coreybrealestate.com.

Also available is more robust Video Gallery and Management functionality provided as an add on feature. Features include video categories, user comments, subscription options, video level security, rich text video descriptions, featured videos, commercial and advertisement integration, video series creation and much more. This is a great way to showcase your featured properties or communicate information via video to your clients in an elegant and powerful way while providing you with all the necessary management tools to take full control of your video library.