Search Engine Optimization (SEO) and Internet Marketing is an essential part of any business with an online presence. Without it your website may not be found by your potential customers and as a result you may be losing leads to your competition. SEO is essential for generating leads and driving sales. Included with our web design service we provide a number of SEO components that help turn your website to an inbound marketing machine.
No discussion of search engine optimization would be complete without mentioning social media integration. One of the most important aspects of search engine optimization is the publishing of content and the natural creation of back links by distributing and sharing that content. By providing valuable content you are not only giving your site visitors a reason to keep returning to your website but you are providing them a reason to share your content within their social spaces. This natural creation of back links throughout the social spaces is a vital part of search engine optimization. Our websites provide you the necessary tools to create and facilitate the sharing and discussion of your content. Content Management features, an integrated blog, integrated commenting engine, news and announcements, RSS syndication, auto-posting to social profiles, integration of sharing toolbars and more.
In addition you will receive the following SEO services along with our web design service.
- Your website is designed using modern web standards ensuring optimum site performance and better accessibility by search engines.
- A dynamic XML sitemap providing search engines a convenient way of learning your site structure thus enabling more efficient indexing.
- A Robots.txt file with indexing instructions and the location of your dynamic XML site map.
- 'Human-friendly' url's making your web page URLs more efficient for search engines and humans alike.
- Proper placement of page meta titles and descriptions.
- Sharing and Bookmarking Analytics account for content sharing statistics within online social media sites.
- Google Analytics tracking script is integrated into your site providing insight into historical performance and site traffic.
- Social Media integration helps you to reach a broader audience and expand your web presence.