There was a recent news piece on the NY1 News Real Estate Report about the power of using video in real estate advertising. You can read the article and view the news piece here. The popularity of online video is rising and its effectiveness as a marketing tool is growing, regardless of your industry. Since the NY1 news piece was focused on real estate, and IMI Software does provide a real estate web design service we wanted to talk about this a little as it relates to our real estate web design service.