Part 3 of this series discussed the concept of sharing your content, both manually and automatically. We also looked at social bookmarking toolbars and analytics. Part 4, and the final part of this series, talks about getting involved in the conversations that ensue around your content as well as inserting yourself into conversations that are occurring elsewhere.

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In part 2 of this series we focused on why you should consider implementing a social media and networking strategy. We also identified the tools that could be used to regularly add content to your website, such as blogs, events, news and announcements, property listings, even community forums. We also briefly mentioned some of the SEO benefits that can be achieved by adding fresh content to your website. In this article we describe ways to share that content.

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Part 1 of this series provided definitions of Social Media, Social Networking, Social Networking websites, and Social Bookmarking websites. It also provided a description of what social media is not. In this post we lay out some reasons why it is important to consider adopting a social media and networking strategy, some interesting statistics, and some ways to get started.

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Undoubtedly by now almost everyone has heard the terms Social Media and Social Networking. Everyone seems to be talking about this, but the real question is what do these terms actually mean and can they really make a difference in your business? The answer is yes. No matter what your feelings are about having a personal Facebook profile to connect with old friends, or having a Twitter account to stay up to date on the latest antics of Lindsey Lohan, make no mistake about it, these two very popular social networking sites can offer many benefits for your business.

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Since Facebook announced its new social plugins designed to become the web's identity system, marketers have been buzzing about Facebook.

Clearly there's a lot of potential in using Facebook for business -- but how does it compare to using Twitter for business? And is it right for your business?

To answer those questions, I took a look at data from over 2,600 HubSpot customers. I looked specifically at the number of followers each company had last week on Twitter and Facebook (we call it their reach on each channel).

From: HubSpot

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The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for ymarketing, who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog.

Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of SEO best (and worst) practices. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO.

From: HubSpot

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Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer.

From: HubSpot

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We see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters. What actually matters? PPC return on investment (ROI), of course. If you're managing a PPC campaign, you need to understand how all the little bits of data can play together and help you achieve a better ROI. To do this, you should consider a few things:

From: HubSpot

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Trades of Today came to IMI Software, Inc. to provide a website with a dynamic and secure platform to deliver both free and subscriber based content. We have provided them with a robust and scalable content management system and online newsletter management platform. They are able to create newsletters offline using common blog editors such as Windows Live Writer and post directly to the Trades of Today website when the article is ready for publication. Archiving of newsletters by month and year occurs automatically...

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So whats the big deal about using a blog in your marketing then?

I just wanted to write a quick post here for my readers who are blogging right now or thinking of using a blog in their marketing. There is no doubt that a blog can assist your online business, but I find that most new people really don’t understand fully what a blog can do for you. So to assist you in getting started, here is a bullet list of the type of things you can expect from blogging...

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