It's been a while since anyone at IMI Software has contributed to our blog. We're certainly not proud of that but we do have legitimate reasons. We've been quite busy going through a little re-branding and developing a few new client sites. Those of you familiar with IMI Software may notice our new logo. It was created by our new graphic designer and we're all pretty excited about it. So far it's been well received.

We've also launched a number of new websites over the past few months. All of which have been developed using DotNetNuke of course.

About The LI Rebels Website

The Long Island Rebels are a youth ice hockey organization that fields travel teams from 5 to 18 years old for both boys and girls. The Rebels are members of Long Island Amateur Hockey, USA Hockey, and New York State Amateur Hockey Association. Their new website, developed using DotNetNuke®, provides the LI Rebels web administrators a powerful and easy to use content management system needed to manage their frequently updated content.

I recently upgraded a staging site to DotNetNuke 6.0 from DotNetNuke 5.6.3. All in all things went very well but there were a few issues I encountered specific to the configuration of this particular site. I suspect these scenarios are not all that uncommon so I wanted to share them in this post in case anyone else encountered something similar.

You would think that the answer to the above question is easy– yes or no. But like many things in the technology world it’s just not that simple. There are many benefits to adopting a social media strategy and we highly recommend our clients to adopt social media as part of their overall internet marketing efforts. But it does require some effort to learn basic principles and the investment of some time to become active in the social spaces. However, if you think the extent of your social media strategy is to start a Facebook Fan Page and/or Twitter account and let the rest take care of itself with no further effort on your part, then no, it isn’t advisable and could even do your business some harm.

Reasons Why to Start a Social Media Strategy

These days social media should be thought of as an essential part of your marketing strategy. There’s just no ignoring the massive amount of people using Facebook, Twitter, LinkedIn, YouTube or the hundreds or even thousands of active social media spaces available. This is a large audience for any business to ignore. If you are, your competitor probably isn't.

About the Carnegie Hill Chemists Website

Carnegie Hill Chemists is a European style neighborhood pharmacy located in the Upper East Side of New York City. Carnegie Hill Chemists wanted to improve their web presence by establishing a website with modern features and a professional design. The current design is based on the colors and images of the Carnegie Hill Chemists store to create a consistent brand image. The website was developed using DotNetNuke and in addition to the standard DNN content management functionality includes an RSS syndicated blog to promote store news, announcements and store specials. Providing further convenience to its customers an online prescription refill request form was created.

Improving their social media presence, IMI Software created a custom landing page for their Facebook Page and a new Twitter account, both of which receive automatic postings from their blog and provide convenient and modern ways of keeping informed of store news, announcements and specials.