You would think that the answer to the above question is easy– yes or no. But like many things in the technology world it’s just not that simple. There are many benefits to adopting a social media strategy and we highly recommend our clients to adopt social media as part of their overall internet marketing efforts. But it does require some effort to learn basic principles and the investment of some time to become active in the social spaces. However, if you think the extent of your social media strategy is to start a Facebook Fan Page and/or Twitter account and let the rest take care of itself with no further effort on your part, then no, it isn’t advisable and could even do your business some harm.
Reasons Why to Start a Social Media Strategy
These days social media should be thought of as an essential part of your marketing strategy. There’s just no ignoring the massive amount of people using Facebook, Twitter, LinkedIn, YouTube or the hundreds or even thousands of active social media spaces available. This is a large audience for any business to ignore. If you are, your competitor probably isn't.