Verdeschi Realty, a premiere real estate company serving the south shore of Long Island, New York for over 40 years approached IMI Software to improve their web presence. They were looking for a real estate website solution that not only provided advanced property search functionality, but also actively showcased their listings. Verdeschi was concerned with expanding their communication with site visitors, encouraging new visitors, and exploring ways to engage their audience with interactive features.
The extensive features of an IMI RealtySites real estate website provide Verdeschi Realty with the tools to achieve the desired results. Verdeschi is utilizing the blog, events calendar, news and announcements capabilities and community forums to encourage user interactivity and provide up to date, dynamic content to their site. The result is expanded visibility by search engines, ultimately resulting in more site traffic. Verdeschi is also utilizing the Listings Management tool. This provides them with full control of their own listings and additional capabilities to showcase their properties. They are also utilizing the Newsletters functionality to send email newsletters to registered users making it quick and easy to communicate open houses and new listings. To expand Verdeschi Realty's reach further, featured properties, blogs, events, and news and announcements, are automatically posted to the wall of their Facebook business page and twitter account. This provides their Facebook fans and Twitter followers with up to date information on new listings, open houses and even community events. They are all also available via RSS Syndication allowing users to subscribe to their content and listings to receive up to the minute updates using their favorite RSS Reader. By utilizing the community forums, Verdeshi agents are creating an interactive online community where users can communicate with one another as well as with Verdeschi agents. The latest news and events of Long Beach and Atlantic Beach, New York are also automatically received and displayed on the Verdeschi Realty home page allowing site visitor a glimpse into the goings on in the community. The Verdeschi Realty site also includes BRS/IDX search functionality allowing site visitors the ability to search all listings of the Multiple Listing Service of Long Island (MLSLI). To showcase the Verdeschi Properties listed with the Multiple Listing Service of Long Island, their listings are always returned first in the results. Please feel free to visit the
Verdeschi Realty website to see this functionality in action.
"We couldn't be happier with our new website. IMI Software provided us with the tools we need to showcase, manage and have total control over our property listings. The BRS/IDX search features are excellent and the search features included with the property listings module are incredibly flexible. We are able to interact with our site visitors through our blogs, event listings, news and announcements and our community forums. We love how our new listings, blogs, events and news are automatically posted to our Twitter account and Facebook page. In addition to all that, the site looks fantastic."
Lucy Verdeschi - Verdeschi Realty